“Why can’t I see them now?” asked Jennifer Land to her father Edwin Land. 4 years later, in 1948, Edwin released the first instant camera, the Land camera, through his consumer electronics company, Polaroid Corporati0n. The camera consisted of an all-in-one photo studio which’d give you instant physical prints of your pictures straight after exposure.

How it works? A chemical packet is attached to one end of each piece of film. After the photo sensitive paper is exposed, the chemicals are released by the rollers, ejecting the picture out of the camera directly to your hand.

Instant have been used by medium and large format photographers to preview lighting. It has also been used for passeport pictures and police officers due to it’s unalterable quality.

Helmut Newton used the technology intensively for his fashion portraits. He said in an interview that the technology satisfied his impatient urge to know immediately how a certain situation would look as a photograph.

The high price of each shot, the hard-to-reproduce nature of the pictures and the fact that you could not control focus and exposure on most Polaroid cameras made digital camera rise as the winner of this duel.

However, dedicated people launched the impossible project, purchasing the old equipment and producing a variety of instant films for vintage Polaroid cameras.